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Following a good experience in Britain, the world’s top mobile phone maker Nokia plans to roll out its unlimited music service in Australia and Singapore later first quarter of 2009, in February and March and is eyeing further expansion in Europe and the United States.
Like any organization trying to sell music, Nokia needs to secure rights agreements with both the recorded music side of the business and the publishing side. So the group had recently secured a breakthrough on a pan-European publishing deal.
Nokia’s “Comes With Music” service offers unlimited music from the four major music labels and many independents. The music can be kept after the yearly contract has expired.
The individual tracks can be downloaded to the phone and a single computer and are free, though the cost of the music is reflected in the price of the phone itself.
Carphone Warehouse, the sole retailer of Nokia’s service in Britain, recently cut the price of one of the phones and analysts speculated that the phone had yet to take off.
Nokia also considering providing some content in exchange for advertising, such as videos and news from music magazines to accompany the sale of music.
